The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Our open rates average 30%. How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Optinmonster

JANUARY 15, 2020

Pro Tip: Use RafflePress to create a viral online giveaway. A few years ago, millennials got blasted for constantly texting. Statistics show that 75% of consumers are fine with getting texts from their favorite brands and these messages have a 98% open rate. Use Text Messages for Promotions. Yes, they do.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

seo.co

DECEMBER 8, 2020

By 2011, people were so used to images being associated with content that image-less content received almost no clicks by comparison. You can also use your other marketing channels to invite people to sign up for your email blasts, resulting in a closed, cohesive system that nurtures your overall customer base as one unit.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111