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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

Hubspot

When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” Winning an iPad is kind of a lonely experience, tell your co-workers and they’ll probably feel bored or jealous.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Social interaction is a trailing indicator of purchase, not a leading one.