Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. About the Jay Baer: Follow @jaybaer.

Social Media 138

Social Media ROI Media Correlation 138

Adobe Experience Cloud Blog

AUGUST 13, 2012

State of Event Marketing, July 2011). Goals: We set up the following goals: Registration and attendance. Not just any registrations and attendees, but the right ones. Customer session in the morning, which included Q&A with our CEO and co-founder. Revenue impact. We wanted to give our audience the content they needed.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. If you miss a live version, registrants get access to the recordings for one full year. If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. Guy Kawasaki.

Social Media 127

Social Media Media Blogger Co-Registration 127

EveryoneSocial

MARCH 6, 2017

To learn a bit more about Snap as a business – which is what ultimately dictates a stock’s performance – I read through their S1 filing , the registration statement Snap, Inc. Here’s a bit more history on the company: Launched in Sep 2011. filed with the Securities & Exchange Commission prior to going public.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Hubspot

FEBRUARY 16, 2011

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. Free Download: Better Business Blogging in 2011. I recently stumbled upon a video conveying some behavioral data analysis from dating site OkCupid. Here are the 8 top similarities: 1.

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

FEBRUARY 10, 2012

You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. Always disclose relationships with partners and co-marketing partners. If you do cold call and use telemarketing. Regularly update your list. It's prohibited.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma. What makes SXSW special is the accidents. The kismet.

Social Media 126

Social Media Media Paid Content Conference 126

Hubspot

AUGUST 2, 2012

My favorite example is for webinar registration pages: add the number of people who have already registered to show that others are signing up and think the event is valuable. You've made it all the way to rainy Vancouver -- home of the Canucks (thanks for beating us in the 2011 Stanley Cup, Boston) -- and the landing page people at Unbounce.

Landing Pages 28

Landing Pages Lead Generation Co-Registration Lead Scoring 28