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B2B Marketing Events Around The World - Dec 2011

MLT Creative

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. Click this event's title above to know more.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue". Alinean recognized by BtoB Magazine’s as one of To. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. Alinean recognized by BtoB Magazine’s as one of To.