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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

The vendors I chatted with at the event were talking more about thought leadership than their products. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. But what about those 142 companies from that slide in 2010? of the 2010 martech landscape has been consolidated. The Martech Class of 2010 — where are they now? How have they fared? were consolidated. (If