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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. And if that is too soon, check out the MarketingSherpa Email Summit in January- which should help ensure you are kicking of 2010 with the right email marketing practices in place for a successful year.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. of the 2010 martech landscape has been consolidated.