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Lead Generation Programs That Work

Marketing Insider Group

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. Which is more important: defining marketing process or implementing marketing automation?

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What Is Marketing Acceleration?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads. More sales. Greater awareness. Less money.

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

our job is to support sales in their goal to acquire more customers and to keep our customers. So when our “customers&# in sales ask for more leads, give them more. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments.

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Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. That is so true!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. I’ll write about that soon. as they are in Asia, just not yet.