The buzz around account-based marketing at MarTech
chiefmartech
APRIL 11, 2016
Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). Background: What is Account-Based Marketing (ABM)? David Thomas , Sr.
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