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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Search marketing should be a top priority for organizations in any industry.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

It's P2P and ONLY “personal&# brands exist in my Twitter stream. The research showed that people prefer to interact person to person (I like Mark William Schaefer's P2P). For that matter, you and I are brands. My point is that at its best, Twitter is not B2B or B2C. This seems very strange to me. All rights reserved.

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