income 
Online Marketing Institute
NOVEMBER 8, 2010
The spreadsheet they provide is not “locked”, so you can modify it at will. Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program.
Customer Experience Matrix
SEPTEMBER 1, 2009
Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. But on reflection I realized that Net-Results offers a full set of demand generation functions. The demonstration was short because the system uses only a few features to deliver them.
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