Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Sprout Social

JULY 25, 2016

While co-marketing isn’t a new idea, it has grown in popularity in the online marketing world. Why Do Brands Leverage Co-Marketing? The reasoning behind co-marketing is fairly straight-forward: there are organizations out there adjacent to yours. Examples of Online Co-Marketing Campaign.

Work Management 62

Work Management Brand Identity Branding Planning 62

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. This is complex stuff!! This is complex stuff!! This is complex stuff!! link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Deciphering Shady Social Media Stats by Social Implications.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Kinship creates purchase intent. You can’t get half elected.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155