effective marketer principle 4: take responsibility for decisions
The Effective Marketer
JANUARY 13, 2009
Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?
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