Remove 2009 Remove Cost per Acquisition Remove CPC Remove Impressions
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Social Media Marketing Terms You Need to Know

ClearVoice

Notable Mention: The rate is the total number of clicks divided by the number of times it was shown (impressions) and then converted into a percentage. . An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

I recommend that you focus on optimizing your Quality Scores, which is the metric most likely to lead to higher rankings, more clicks and leads, and lower costs for those actions. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. It offers robust and specific targeting that translates to fewer wasted clicks and impressions. In programmatic advertising, each ad impression is tracked and reported in real time.