Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. At this point, we should give up the navel-gazing debates on which are the most appropriate acronyms, and focus on solutions that allow us to start conversations in social media.

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Database Marketing. . --> Suppliers. Webinars Events. Industry Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] jaybaer Brady and Jeff – Good question.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Customer Experience Matrix

JULY 28, 2009

This lets users analyze their plans and results across different dimensions—an important need in complex marketing programs. Users can also enter actual and estimated figures for costs, revenues, audience count, responses and conversions. Reporting is available through a mix of standard and custom reports.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). Seems like there should be a correlation here.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Posted by: Laura Ramos | March 26, 2008 at 01:02 AM What a great conversation this is becoming. Once you have the right people in place, you need to start with a conversation. Thanks, Laura, for initiating it.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40