Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Top B2B marketing posts for 2009 (hint: social media) =-. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). You have to be your own case study. link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129