markempa

OCTOBER 27, 2014

Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Invest as much in creating creative and content for lead progression as you do for lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 16, 2014

Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. In 2009, we started segmenting our database for the first time. How to Generate Leads with HubSpot ).

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28