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Best Web and Landing Page Design Tips of 2009

Webbiquity

Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration. 10 Great B-to-B Sites by BtoB Magazine. Thesis Tutorial – Customizing the 404 Page by SugarRae.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Even with a continued recovery and more financial optimism through 2011, the shift to frugality is fundamental and permanent.

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Powered by Blogger.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Connect with multiple stakeholders - large purchase decisions involve more stakeholders than ever, and with varied agendas and pain points. Connecting with diverse purchasing committees is difficult for even the best sales professional. Less than 17% trust vendor provided business cases unless third party research / proof is provided.