My List of Demand Generation Vendors, and Who They Sell To
Customer Experience Matrix
NOVEMBER 18, 2009
I also promised a blog post on the topic. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general.