Social media strategy for B2B: what’s required and what’s optional
NOVEMBER 13, 2009
But the mistake I think many companies make is assuming that if there is no reason for actively marketing the company through social media then there is no reason to invest in a social media strategy. Here’s why: In marketing, we have a traditional bias towards being active. We could control the public conversation because our audience had few public outlets for giving or receiving information. But moving from stage 3 to 4 is moving from passive to active participation.