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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. I’ve had great success with client syndication programs where the leads generated are put into a nurturing program with content offers that are extensions of the topic in the white paper.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. There is not a one-to-one dollar for dollar spent per lead or sale. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. They don’t care.

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Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income.