Leadspace

DECEMBER 15, 2015

And somehow, despite what people like me predicted in 2008, we haven’t abandoned email and the telephone for Twitter. These days, everybody is talking about account-based marketing, which, according to TOPO , is “the coordination of personalized marketing and sales efforts to drive engagement at a targeted set of accounts.”

Account Based Marketing 48

Account Based Marketing Advertising Agencies ABM Paid Search Agency 48

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Adobe Experience Cloud Blog

APRIL 25, 2017

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Both GE and NASA have used social media to drive engagement with their customer base. Account-Based Marketing (ABM).

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. Get the full Wave report to see how predictive analytics can help boost your B2B sales and marketing program results. Follow us on Twitter @6senseInc and subscribe to our blog. And this digital transformation is happening fast. Just give us a shout.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Marketing Insider Group

JUNE 15, 2020

I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. Fred Isbell is a high technology industry marketing veteran, former Senior Marketing Director for SAP Global Marketing and a Research Director at Dresner Advisory Services.

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Work Management Marketing Management Marketing Automation Services Paid Search Agency 263

Outgrow

AUGUST 26, 2022

So at Stack Overflow, I manage five marketing teams – the brand team, the communications team, the demand generation team, the product marketing team, and the content team. And there are built-in demands given the massive reach that our public site has and has had since 2008. It just happens to be a piggy, successful name.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52