The Customer

SEPTEMBER 29, 2021

Quick-Take: The number of touchpoints a consumer engages with before making a purchase continues to increase—a 2020 State of the Connected Customer report from Salesforce indicates that nearly 75% of shoppers have used multiple channels over the course of one transaction. Happy Wednesday! Omnichannel Becomes Ever-channel. PERSONALIZATION.

Account Based Marketing 52

Account Based Marketing SMS Aggregators Touchpoints 52

Zoominfo

DECEMBER 5, 2017

SMS messages can have a clickthrough rate as high as 30.3% SMS text messages have a 98% open rate, making it a powerful follow-up tactic to combine with email, which has a 22% open rate ( source ). High-growth organizations report an average of 16 touchpoints per prospect, within a 2-4 week span ( source ).

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Martech

FEBRUARY 24, 2022

Bulk SMS messaging and auto dialer features. Infinity offers full visitor journey attribution, call recording and visitor-level call tracking for granular visibility on channel performance when a phone call is a touchpoint. London-based Iovox was founded in 2007. API modules include: Voice, Email, Live Chat, Call Data and SMS.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). SMS campaigns reach customers quickly with personalized, targeted messages. Click here to download! Acquia Campaign Studio. ActiveCampaign. Dotdigital.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117