2007 Response Rate SMS Touchpoints 
Zoominfo
DECEMBER 5, 2017
Calls that last between 6-10 minutes convert at a higher rate (29%) than calls that are longer than 10 minutes (22%) ( source ). The average voicemail response rate is 4.8% ( source ). Prospects who are sent text messages convert at a rate of 40% higher ( source ). SMS messages can have a clickthrough rate as high as 30.3%
Martech
FEBRUARY 24, 2022
Bulk SMS messaging and auto dialer features. Infinity offers full visitor journey attribution, call recording and visitor-level call tracking for granular visibility on channel performance when a phone call is a touchpoint. Cloud IVR (interactive voice response) and dynamic call routing using data captured before the call (e.g.
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