Customer Experience Matrix

JULY 22, 2010

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. Again, there was already one transaction: Silverpop/Vtrenz in 2007.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

NOVEMBER 4, 2010

At a time when potential buyers for your product are few and far between, content syndication can be a highly effective complement to lead generation vehicles like search, by ensuring that your company is engaging with prospects actively researching answers to the problems your product can solve.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

The ROI Guy

OCTOBER 7, 2010

The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels. Didn’t we see this in the research in year over year declines in IT spending as a percentage of revenue? Costs are being cut with as-a-service applications such as Salesforce.com.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Webbiquity

JULY 19, 2010

The company was acquired by an Italian cement maker in 2007 for $15 million. So whether you’re a b2b seller or a buyer researching vendors through social signals, the best site to use between FYIndOut.com and ChoiceVendor is…both! Ariba is one of the few b2b ecommerce survivors from the dot-com era.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Paul Gillin

JUNE 24, 2010

That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Market share research; awareness research; media citations; analyst research.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. Growing that from 5 million to a billion dollars.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52