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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007. Click fraud remains a significant problem, but is very difficult to measure (duh! Like you needed a research study to learn that.).

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. fade a bit."

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