B2B Lead Generation Blog: Budget Wars: Sales & Finance vs Marketing
markempa
DECEMBER 21, 2006
According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Invest in marketing automation from Modern B2B Marketing In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table.
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