Thu.Sep 01, 2011

Industrial Marketing Today

Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results.

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Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling.

Trending Sources

The 8 Most Common Sales Mistakes

B2B Marketing Insider

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. Here are three steps I am taking to bring my content standards back up. I hope you will join me. Content Content Curation content marketing jessica northey

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement. 

5 Vanity Metrics to Stop Measuring (And Better Alternatives)

Hubspot

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. The problem is, some metrics are more obvious than others.

6 Ways to Use LinkedIn for Lead Generation

Hubspot

Are you effectively leveraging LinkedIn's lead generation potential? Like Facebook and Twitter, LinkedIn can also be a powerful source of leads for your business. The problem is, many are puzzled about how to go generating those LinkedIn leads.

SiteTrail: A New Tool for Web Site Analytics and Competitive Research

Marketri

I’m on a constant quest to find new marketing tools that can help make everyday life just a little bit easier, whether it’s for me, for Marketri, or our clients.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

SiteTrail: A New Tool for Web Site Analytics and Competitive.

Marketri

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses.

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Dreamforce: Buyer Behavior Marketing in a Social World #DF11

Modern Marketing

by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. You know this. But do you know what to do with this knowledge.

10 Signs You're Failing at Marketing Automation

Hubspot

All too often, marketing departments get caught in the marketing weeds. Marketing automation is supposed to help untangle you from the weeds by relieving you of tedious and mundane analytical and marketing tasks.

PRSA T3PR Conference at a Discounted Rate

WriteSpark

The Public Relations Society of America sent this special offer for the PRSA Technology Section’s upcoming annual T3PR Technology Section conference, which will be held in New York on September 16. . Attendees can use the registration code TECHSEPT11 to get a discounted member rate.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

I went on vacation last month, a pleasant road trip up the Pacific coast to Washington state. I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one.

76% of Businesses Use Email for Event Marketing [New Data]

Hubspot

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events.

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

B2B Lead Generation Blog

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

VRM systems mean power to buyers, disruption for sellers

EMagine B2B Blog

It’s been happening for some time now: the Internet – initially slowly, but now with gathering speed – is shifting power to people, and away from institutions. In terms of commerce, this of course means shifting power to buyers, and away from sellers. It all started innocuously enough, with search engines that enable people to [.]. B2B Web Strategy Social Media

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to be on social media while on vacation

Biznology

Image via CrunchBase. When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad that ran for years for a rug cleaner. My aging memory is a bit dim on the details, but I remember the ad consisting of a series of quick cuts of women out and about doing fun things, each one saying, “I am shampooing my rug right now.&#

B2B Marketing Events Around The World - September 2011

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for September.

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Not All Press Is Good Press

Hubspot

Conventional wisdom gets outdated. One refrain that I think might benefit from re-evaluation is “any press is good press.” I suspect that might be a bit of rationalization created by people getting lambasted by public opinion.