Sat.Apr 30, 2011

Trending Sources

Lead Nurturing Overview

Fearless Competitor

B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers.

The Business Case for Social Media Mystery

grow - Practical Marketing Solutions

Austin Powers, International Man of Mystery. I doubt he would be on Twitter. Or would he, baby? Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this week.

Case 41

How to Get Started with a Content Marketing Plan

NuSpark

A content marketing plan has now become an integral component of any digital marketing strategy. Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. Since the Internet is the number one source for product and service information, valuable content has become the reason buyers purchase from vendors.

How to Craft White Papers that Generate Quality Business Leads?

Connect the Docs

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.