Sat.Feb 04, 2012 - Fri.Feb 10, 2012

Biznology

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Taste-as-you-go during social media marketing prep

Biznology

I volunteer as sous chef at a Washington, DC , homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam’s Kitchen treats everyone who dines there as respected and honored guests.

SEO ageism: Does Google prefer old Web sites?

Biznology

Image via CrunchBase. It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true?

Is social media marketing growing up?

Biznology

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in.

Google’s Screenwise Asks “How Do the Little People Search?”

Biznology

Google is an interesting company. It seems like they have little sense of what each of its various parts are up to at any given moment. Maybe that’s why Larry Page has come in and tried so hard to get a unified Google in front of everyone. I do like those neat commercials with all the Google product and services logos swirling around–well, uh, they are swirling around the Chrome logo, which I don’t really get, but let’s not quibble.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

Eric Got Me Thinking About The Next Buyer Revolution

Tony Zambito

Image via Wikipedia. In my most recent article, Boost Demand Generation Using Target Ready Buyer Models , a comment was posted by the ever thoughtful Eric Wittlake, author of the blog B2B Digital Marketing and a member of the team at the Integrated B2B Marketing Agency – Babcock and Jenkins.

Will Content Marketing Destroy Social Media?

B2B Marketing Insider

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. I mean “Whoa!”…The ”…The power of content marketing!

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?

The evolution of a blogger

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content. Unfortunately, looking back, it isn’t surprising that this happened.

Social media truly levels the playing field

grow - Practical Marketing Solutions

If you can’t see this video, click here: Anne Reuss on social media and accessibility. Stop what you’re doing and watch this short video. In under two minutes, you will receive a very powerful message.

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Are you prepared to deal with social media backlash?

grow - Practical Marketing Solutions

The democratization of publishing through the social web is probably the most significant political, economic, and sociological force of our generation. But we have only seen it begin to coalesce into a political force in the past 12 months.

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

Hubspot

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Is social media contributing to political paralysis?

grow - Practical Marketing Solutions

I’m a student of history … probably half the books I read are biographies or something to do with a past era. So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S.,

Four reasons to hate thought leadership

Chris Koch

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike).

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Marketers, Managers and the Parable of the Monkey Tree

B2B Marketing Insider

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs.

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ).

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The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise.

Facebook: The Happiest Place on Earth?

grow - Practical Marketing Solutions

OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook.

The Hemingway Guide to Content Marketing

Modern Marketing

by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Don’t Over Think It. “…I

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Why You Need Social Media Followers Who Won't Ever Buy

Hubspot

Which is better? 50 qualified social media followers , or 1,000 followers, many of whom will never buy from you ? The answer may surprise you. In social media, reach is of critical importance.

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Utilizing Linkedin to Improve SEO and Organic Visibility

Modern B2B Marketing

by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin.

Frankenstrategy. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn.

5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Key to Marketing Automation Success: Process First, then Campaigns

The Point

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation.

QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name.

Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments

EMagine B2B Blog

In the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.]. B2B Web Strategy Google Analytics

Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Enterprise’s $5.3 Billion Endorsement of the Cloud

Modern Marketing

by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. Earlier Oracle announced it would buy Taleo, which makes talent management software in the cloud, for $1.9 billion. To put that in perspective, Oracle is spending 136 times Taleo’s earnings before tax, interest, depreciation and amortization. There’s been a flurry of similar acquisitions among large enterprise players in the past three months.

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Email Summit: What’s the best lead generation tactic? All of them

B2B Lead Generation Blog

Tweet That’s the word from our own Brian Carroll, who made that proclamation in an interview at the MarketingSherpa Email Summit this week. Paradoxically, this is why it’s critical to be strategic. He explains there’s a lot of ways to acquire leads, but there’s no determining which ones work best without testing. But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic.

Social Media – Can It Be Used to Generate Leads and Revenue?

Great B2B Marketing

In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue. Some people say it is worthless as a lead generation tool and others say it works great. Some of these prognosticators are highly biased (e.g. social media agencies) and others have actual experience.

How to Attract the RIGHT Social Media Followers for Your Business

Hubspot

The benefits of an extensive social reach are clear, but how do you attract the right followers for your company? As with most inbound marketing, relevancy can make or break the effectiveness of your strategy.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.