why-a-content-bom-is-crucial-to-a-successful-industrial-web-design 
Industrial Marketing Today
SEPTEMBER 2, 2012
Content BOM is not a typo in my headline. I am amazed how often I find that creating content is an afterthought for people who are considering an industrial web design (more commonly a site redesign). The short answer – no content BOM (Bill Of Materials). What is a content BOM?
Industrial Marketing Today
SEPTEMBER 24, 2012
Generating leads is always the central theme in my daily conversations with manufacturing, engineering and industrial companies. Then again, I had better be careful about what I wish for because if it were that easy, my clients wouldn’t need my help solving their industrial lead generation problems. I wish it were that easy.
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