EveryoneSocial
JUNE 18, 2019
Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.” WOMM Always Takes Home The Gold.
EveryoneSocial
SEPTEMBER 28, 2021
Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. The same academic study also found that highly differentiated brands earn more positive word-of-mouth. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ on the 5 point scale.
Convince & Convert
JULY 2, 2014
Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand.
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