Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
Customer Experience Matrix
OCTOBER 29, 2015
Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules.
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