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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Follow ZDNet on Twitter. Spyware Removers. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Newsletters. Site Assistance. News & Blogs. White Papers. Emerging Tech. Roland Piquepaille. Get Emerging Tech via: Mobile. Email Alerts. Bios: Roland’s Bio. Pick a blog category. Computers & Internet.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.