RFP, WOM and Word of Mouth - B2B Marketing Zone

Making Sense of Marketing Acronyms: Part 3

Bluetext

MAY 8, 2023

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. RFP (Request for Proposal) Basically, it’s like asking “Yo, who wants to do some work for me and my biz?” It’s like the European version of SMBs.

Top of Funnel

Top of Funnel Enterprise Management Work Management WOM

“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

Sword and the Script | B2B

FEBRUARY 8, 2022

One of the ironies I see in the survey results is that while buyers rely on word-of-mouth (WOM) – and websites and social media rank at the bottom – solid and honest content on owned and paid channels are a proven way to drive WOM. 39% said social media.

Customer Surveys

Customer Surveys WOM Peer-to-peer B2B

B2B Marketing Zone

Making Sense of Marketing Acronyms: Part 3

“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

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