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Segmentation

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. The automation tools allow you to segment, target and nurture leads on an ongoing basis with little effort.

B2B Thought Leadership

B2B Thought Leadership Thought Leadership Lead Generation Reachforce

How to Drive Your Marketing Automation Strategy Forward

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails. Job title/level.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Marketing & Strategy

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

How to Drive Your Marketing Automation Strategy Forward

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