NuSpark Consulting

DECEMBER 18, 2011

Because of that’s gathered, this technology can be a powerful tool for engaging prospects, although one could say it’s a fine line between capturing prospect behavior and privacy concerns. Here’s ReachForce. But again, this information is tied to a company visit; not a user visit. Plus you can research trigger events with Google.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Martech

JANUARY 13, 2022

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. Users can also set up automated workflows for data normalization. Marketo also includes account-based marketing features as well. Lead management.

Marketo 126

Marketo Marketing Automation Services Enterprise Management Marketing Management 126

Martech

FEBRUARY 25, 2022

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120