Single Grain

AUGUST 7, 2023

A great example of mobile advertising is Pond’s ad promoting their new Triple Charcoal cleansing technology to consumers in Indonesia: They used vertical video ads to educate the importance of cleansing the skin. Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. Your ROAS is plummeting thanks to iOS 14 You’re probably spending more money than before trying to get eyeballs on your product, but the post-ATT world has messed with the way pixel-based conversions work.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52