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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. of Tiecas, Inc.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

RSS feeds, blogs, wikis, podcasts, social networking sites, mash up technology, etcâ??but In the past he’s been the editor of the BMJ, chief executive of the BMJ Publishing Group and UnitedHealth Europe, a doctor of sorts, and a television doctor. You can follow any responses to this entry through the RSS 2.0 John Sandars.

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