Pricing, Take Rate and Trends - B2B Marketing Zone

2023 Predictions: Digital media and advertising

Martech

DECEMBER 29, 2022

Below are our predictions for digital media and other adtech trends. Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The new year will bring answers to these big questions and others.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

JANUARY 31, 2022

On their own, they can seem like isolated incidents but put together, it makes sense why a certain solution trend works. What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. One variant resulted in a 14% better take rate. Challenger ( source ).

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B2B Marketing Zone

2023 Predictions: Digital media and advertising

26 A/B Testing Examples to Inspire Your Next Test

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