Customer Experience Matrix

APRIL 3, 2013

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. Everybody wins!

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

APRIL 25, 2013

Given how much vendors and analysts love to create new categories, I’m genuinely perplexed that no one has yet named this one. Some interaction managers do create predictive models, and the really big vendors (IBM, SAS, Oracle) have all three key components (CDI, real-time decisions, and predictive models) somewhere in their stables.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

AUGUST 18, 2016

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Pricing and support. Some of its biggest customers include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche. Click here to download! Product overview.

Marketo 118

Marketo Marketing Automation Services Enterprise Management Marketing Management 118

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Click here to download! Act-On Software.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118