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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Given how much vendors and analysts love to create new categories, I’m genuinely perplexed that no one has yet named this one. Some interaction managers do create predictive models, and the really big vendors (IBM, SAS, Oracle) have all three key components (CDI, real-time decisions, and predictive models) somewhere in their stables.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Pricing and support.

Marketo 120
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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report. Click here to download! Act-On Software.