Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. Outside of targeting, the biggest problem surrounding the ROI of Facebook ads is your metrics. When the top executives in your company present marketing results to the board, do they include impressions? Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you like raking in “leads” that have downloaded your eBook or attended your webinar, you can stop reading now. Outside of targeting, the biggest problem surrounding the ROI of Facebook ads is your metrics. When the top executives in your company present marketing results to the board, do they include impressions? Engagement?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Vidyard

MAY 17, 2016

For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Meeting those MQL, SAL, and SQO goals each month is what keeps you up at night and what you wake up thinking about. Here are just a few examples: Gating on-demand webinars before the video starts playing.

Lead Ranking 57

Lead Ranking Lead Scoring Marketing Qualified Leads SQO 57

PathFactory

SEPTEMBER 27, 2018

Learn more about TIBCO’s on-demand nurture strategy. They point visitors to content tracks that always recommend the next best asset, and include a mix of ungated and gated assets so only the most engaged visitors are presented with a form and passed to sales. Learn more about Nimble’s on-demand website content strategy.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40