B2B vs B2C Marketing: Developing a Unique Growth Strategy
B2B Marketing Insights - WE
APRIL 27, 2018
Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. The third P is promotion, the actual advertising strategy. They want to see the inside of the operation, the physical environment where the product they bought and use is produced. Target Audience.
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