P2P, Personalization and Storytelling

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P2P

Personalization

Storytelling

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

JULY 16, 2018

I’m VP of Marketing at Drift and I’ve spent the last 7 years learning at SaaS marketing companies in Boston, including HubSpot and Constant Contact. I’ve heard it described as P2P, people to people. They can click the Contact Us button. More from our guest: Hey, I’m Dave Gerhardt. Dave: No, no.

Top of Funnel

Top of Funnel Conference B2B Sales Copywriting

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

OCTOBER 8, 2019

In our consumer lives, most of our purchases are for our own personal, individual use: our phones, shoes, shampoo, and myriad other items are things we buy for ourselves. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). One Key Similarity.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B Marketing

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

B2B Marketing Zone

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webinars

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