Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Rollworks

JUNE 3, 2018

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. For example: eCommerce store owners versus Fortune 500 marketing managers. It requires the customer to find you, engage with your content, and opt into your funnel. Only 0.75%?

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Convert

APRIL 12, 2022

In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Growing a business isn’t easy. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. So you’ve heard about A/B testing through the grapevine. Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Growing a business isn’t easy. You know that.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52