Online Marketing Public Relations Purchase Intent WOM 
Convince & Convert
APRIL 28, 2010
First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#
Convince & Convert
APRIL 22, 2010
I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). Driving purchase intent through kinship. link] jaybaer Spectacular comment Judy. Thank you. Big companies acting small again.
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