Online Marketing, Purchase Intent and WOM

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Online Marketing

Purchase Intent

WOM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). Driving purchase intent through kinship. link] jaybaer Spectacular comment Judy. Thank you. Big companies acting small again.

Social Media

Social Media Paid Content Media Advertising Agencies

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Media Too Big For Its Britches?

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