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APRIL 28, 2010

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). We have also found asking appropriate questions and product usage details help identify these folks.

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APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). Driving purchase intent through kinship. link] jaybaer Spectacular comment Judy. Thank you. Big companies acting small again.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Is Social Media Too Big For Its Britches?

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