Online Marketing PPC Public Relations Purchase Intent 
Convince & Convert
MAY 13, 2010
Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.
Convince & Convert
APRIL 28, 2010
First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#
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Convince & Convert
MARCH 3, 2010
Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.
Convince & Convert
APRIL 22, 2010
Driving purchase intent through kinship. Driving purchase intent through kinship. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization. Big companies acting small again. link] jaybaer Spectacular comment Judy.
Convince & Convert
SEPTEMBER 2, 2010
That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. Kinship creates purchase intent. You can’t get half elected.
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