Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
Of all that research I mentioned last week , two pairs of facts stood out. Today it is represented primarily by television. database marketing, or, more poetically, narrowcasting. Social media is the latest stage in this evolution. You can date TV-dominated era from, say, 1950 to 1985. Date it from 1985 to 1997.
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